H&M goes in Art
Fashion chain H & M in art
It might not know something where you think a by fashion chain, but H & M, steps into the world of art. Five artists were approached to work with five well-known Dutch women to deal with the issue of sustainability. The result can be seen from mid-April in a travelling exhibition on the five major squares in the country.
The artists were able to choose from the themes of recycling, water, wages, education and resources. H&M would not reveal who the artists and the famous Dutch women are participating in the project.
The fashion chain opens April 10 with a new collection that is made from environmentally friendly materials completely.