Dutch Design: Winner of the MOOOI Awards 2012 presented in Milan
Bartjan Pot with ‘Starway to Heaven’
During theMilanDesign Week(Salone delMobile)this year for the firsttime the FRAME MOOOI Award 2012 was awarded. the FRAME MOOOI Award, a collaboration between the well knownDutchdesign brand MOOOI and FRAME magazine. The prize consisting a cash award of25,000Euroand a publication inFRAMEmagazine. And with Marcel Wanders and Philippe Starck among others in the Jury. You canspeak of anew topawardin the fieldof product design.The productssent in, had to be originally createdfora project in the field of interior space design along with furniture design, buthad to have to possibility to be produced as standalone productsin a worldwide context. Approximately 891 submissions were received by designers hailing from 79 different countries. Ultimately, there whereten designsnominated.And among these ten nominees therearethreefrom the Netherlands including the winner of this new top of the bill award. Somethingwe are particularlyproud of.
At an official award’s ceremony and party held at Magazzini Generale in Milan, the results were announced by MOOOI co-founder Marcel Wanders he officially crowned Dutch designer Bertjan Pot as the overall winner of the competition, for his ‘Stairway to heaven’ hanging light system. Starck personally presented the prize to Bertjan Pot at the event. ‘Stairway to heaven’ concieved by Pot is an installation consisting of a safety-ladder lit with carnival lights hung from the ceiling. is not exactly what you may consider ‘practical’. though the final form may not seem to be overly functional, the choices made during the design process are. “It all started with a new safety ladder we ordered for the studio and carnival lights we used for a different project. When they arrived it suddenly seemed like the perfect illogical combination to make. Rawness and glitter. ‘Stairway to heaven’ became a brilliant and attractive object, there to illuminate an industrial Theater-café in Schiedam, the Wennekerpand. Former distillery Wenneker is considered to be the new temple of culture of Schiedam giving home to a cinema, theatre, centre for visual arts, dance studio and grand café Wenneker.” says winner Pot.
The other Dutch finalists for theFRAMEMOOOIaward2012 were: ‘What’s inyourlocker’. Designby AnneBlusséof Lab3. Netherlands | ‘Education trestles and easels’. Educational table system by StudioMakkink& Beymadefor MuseumBoijmans. Netherlands. | ‘Caelum’. LED table lampsby PabloMartinezDiezfrom Spain. | ‘Kroon’. Shandelier for an office and apartment building, by ZMIK Switzerland | ‘A WallofSneakers’, display system for a sneaker shop fromFacetStudioAustralia | ‘Mist of arch’. Furniture for public toilet in a department store, by Keiko + Manabu Japan | ‘Ray’. Integrated ceiling light for an office, by SHL design Denmark | ‘Sketch’. Display for a fashion shop, by Ypsilon Tasarım, Yesim Bakırküre Turkey | ‘Ecanter light’. Pendant light for a bar, by Lee Broom UK |
MOOOIis the commercialbrand ofdesignerMarcelWanders.MOOOIisnext to Droog thenextbest knownDutchdesign brand. That’s is becauseMOOOIis able to bind designers, but it alsoknows how to work with commercialexploitation.The designs musthave something special,but theyalso need tomass-produce. MOOOIis not only sellsDutchdesign, foreigndesignersare also welcome.
The products have usuallysomethingplayful.At first glance,a classical design,but if youlook further than at the first glance it is stillvery modern.Oftenslightlylarger than we used to en more so, with enlargeddetails,althoughof course, notalldesigniscan been seen as one. And because there are presenting many differentdesigners, there is a lot of different furniture design to choose from. Besides selling design they also do interior projectslike the Hiltonin The Hague, completely decorated with furniture and lighting from there own collections of designers. So is there besidesWanders, RaimondPuts,Kiki vanEijk, MaartenBaas, Edward vanVliet,BertjanPot,NikaZupanc, BlasiusOsko,JurgenBey & OliverDeichman to name some of the designers.
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