We Go Dutch: Schiphol lounge by Tjep
Architecture Shiphol Lounge Netherlands
Tjep. was invited to design a prominent area of Schiphol Lounge 3. Right at the center of this complete renewal project executed by Benthem and Crouwel Acrchitects in collaboration with Merckx and Girod, Tjep. Three iconic dutch references were translated into tongue-and-cheek designs, making it easy for the transient cross-cultural users to interpret the use of each space. based on flowers, cheese and bread, each area embodies the goods it sells.
The three basic product categories these concepts represent are strongly rooted in dutch culture. We chose to revisit several dutch icons in relation to the above mentioned products. The flower shop known as ‘house of tulips’ has a large green glass structure, reminiscent of the greenhouses where the products originate. the tapered roof is derived from the flower baskets in which tulips were traditionally transported. for functional purposes, the entire facade lifts, opening up the store. at the end of the day, the displays are rolled under, and the green exterior is lowered down.
‘bread!’ is a restaurant showcasing a large bread display. its feature wall is made with the exclusive use of ash wood to match the color of the bread it holds. A feeling of authenticity has been underlined by the exclusive use of massive ash wood, through out the entire concept. We were inspired by construction elements used on the inside of antique Dutch windmills. For Say Cheese we developed a beautiful counter that says only one thing cheese! The main eye-catcher is the stacking of traditional cheese shapes and specially crafted bell food covers. Design helps generate more turnover: the turnover of all three concepts has doubled as compared to the concepts that used to occupy the exact same location previously!
Schiphol airport over this project; The main principle of creating a progressive retail and recreational area with peace, light and view. The lightweight, layered façade in the lounge adds a unique atmosphere. Each store maintains its own character in its design, is clearly visible and feels spacious. On the central square, three Dutch symbols found in functional form: flowers, cheese and bread.
Story by: Gabriëlle Voogt