Photography: Ranking the eyes by John Rankin
Colour controle by Rankin
John Rankin Waddell (most commonly known and referred to simply as Rankin) living and working in London as photographer who’s dramatic, photographic style caught international attention. Another self-made success, his work is primarily fashion or portrait photography, although he does deviate for personal projects. His work, regardless of intent, purpose or content, is typically very clear, crisp, and has strong saturation. a Expressive photographer not afraid for a bit of extravaganza.
John Rankin, who knows how to explore the vivacious nature of daring photography, with colour and dusk. Although his subjects and audience vary in demographic, there is a constant focus that defines a lot of his photographs, ‘the eyes’. Rankin’s exploration of what it means to be beautiful is reinterpreted from its traditional sense, mostly through creating a connection between the viewer and the model through their intense stares.
Born in Glasgow, he was brought up in St Albans, Hertfordshire. After being expelled from school, he briefly studied accountancy at Brighton Polytechnic Before moving to Pecham and studying photography at the London gellege of Printing, which he left to found “Dazed & Confused” with Jefferson Hack in 1991. In December 2000, he launched his own quarterly fashion magazine “RANK. IN 2002 he launched, with art gallery owner Alex Proud, a photographic book imprint, “Vision On”. He also publishes “Another Magazine” and more recently “Another Man”. He continues to work in fashion, advertising and for magazines internationally.
Story by: Gabriëlle Voogt
Photos: Courtesy of Rankin