Photograhpy: Plastic Fantastic by Tomaas
Beauty fashion or art by Tomaas
This series represents a story that compliments this material. Plastic never fully decomposes. What can we do to make them work for us, the remains are everywhere? Over time it goes through a process of photo degradation and may break down into smaller and smaller pieces. But as of this moment, every bit of plastic that has ever been created will never totally disappear. What does it take to look at plastic differently, instead of throwing them into an “away” that doesn’t really exist?
Tomaas says: “Plastic” seems to be everywhere these days and because of its versatility there is no denying that it is one of the most commonly used materials in today’s society. You could almost say that plastic is the “new black” or, as we like to say, it’s simply “fantastic.”
Whenever I shoot a beauty story there needs to be strong conceptual element that gets me excited. The team I worked with had so much fun putting the shoot together for “Eco-Beauty” done with materials that accompany us in daily life. That we thought it would be great to do a similar idea but this time focus on one material only. Our biggest challenge was selecting which looks we were not going to shoot. We had created so many fantastic ideas, but in the end we needed to narrow it down. And more, I love location photography. For me, the stories are richer and more visually interesting, and that’s connected to my passion for photojournalism. But the journey itself is the best part because we can imagine how things will be once we’ve arrived. It’s like the anticipation of a kid before Christmas – sometimes more exciting than the actual event.