More Eyewear debuts with Piet Hein Eek’s first eyewear at Dutch Design Week
More eyewear offers limited edition sunglasses by designer Piet Hein Eek
More Eyewear presents during the Dutch Design Week two prototype models sunglasses designed by Piet Hein Eek. The designs are the result of the personal relationship between Jaap Bloemer, More Eyewear and Piet Hein Eek
The original idea by Piet Hein Eek was to use only two lines for the top and bottom, with the temples in between and curving around the lenses. the arms twisted at the joint to give a comfortable fit.
I had never seen a frame like that and really interested to work with this concept, says Bloemer. And after 2 years I realist why he had never seen it, “It’s extremely difficult to manufacture.
Unfamiliar with the norms of the eyewear industry Piet Hein Eek reduced the design glasses to three original lines instead of two. I found a manufacturer in Japan who works with high quality Japanese titanium. Went to Japan for a week with Piet Hein to work out the details for the design. “to dot the ‘i’s and cross the ‘t’s” says Bloemer, it must be perfect.
Two of them will be launched at the DDW that both implement the simple frame design. By the Aviator model the glasses are at the front and side very elegant, from any other angle, they are surprisingly robust. The Panto design is smaller and has elliptical lenses and arms that become thinner towards the ends. Both models are produced in five different colours and with tinted glasses to complement the frames.
During the DDW, More Eyewear offers the possibility to pre-order both frames, the first 100 frames will be produced and sold as a ‘limited edition’ in spring 2015. Packaged in an exclusive salvaged scrap wood box with sliding top. Packaging designed by Piet Hein Eek.
After the ‘limited edition’, two more frames are also set to launch next year.
The collectors items are on display and to order at Piet Hein Eek’s studio and gallery. From 10:00 – 21:00, Halvemaanstraat 30, during DDW in Eindhoven, which continues until 26 October.
Info at More Eyewear