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H&M goes in Art

Fashion chain H & M in art

It might not know something where you think a by fashion chain, but H & M, steps into the world of art. Five artists were approached to work with five well-known Dutch women to deal with the issue of sustainability. The result can be seen from mid-April in a travelling exhibition on the five major squares in the country.

H&M ask artist to work on project
H&M ask artist to work on project

The artists were able to choose from the themes of recycling, water, wages, education and resources. H&M would not reveal who the artists and the famous Dutch women are participating in the project.

The fashion chain opens April 10 with a new collection that is made from environmentally friendly materials completely.


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