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Dutch Design: Winner of the MOOOI Awards 2012 presented in Milan

Bartjan Pot with ‘Starway to Heaven’
During the Milan Design Week (Salone del Mobile) this year for the first time the FRAME MOOOI Award 2012 was awarded. the FRAME MOOOI Award, a collaboration between the well known Dutch design brand MOOOI and FRAME magazine. The prize consisting a cash award of 25,000 Euro and a publication in FRAME magazine. And with Marcel Wanders and Philippe Starck among others in the Jury. You can speak of a new top award in the field of product design. The products sent in, had to be originally created for a project in the field of interior space design along with furniture design, but had to have to possibility to be produced as standalone productsin a worldwide context. Approximately 891 submissions were received by designers hailing from 79 different countries. Ultimately, there where ten designs nominated. And among these ten nominees there are three from the Netherlands including the winner of this new top of the bill award. Something we are particularly proud of.
Moooi Awards call for entries
Moooi Awards call for entries
 At an official award’s ceremony and party held at Magazzini Generale in Milan, the results were announced by MOOOI co-founder Marcel Wanders he officially crowned Dutch designer Bertjan Pot as the overall winner of the competition, for his ‘Stairway to heaven’ hanging light system. Starck personally presented the prize to Bertjan Pot at the event.  ‘Stairway to heaven’ concieved by Pot is an installation consisting of a safety-ladder lit with carnival lights hung from the ceiling. is not exactly what you may consider ‘practical’. though the final form may not seem to be overly functional, the choices made during the design process are. “It all started with a new safety ladder we ordered for the studio and carnival lights we used for a different project. When they arrived it suddenly seemed like the perfect illogical combination to make. Rawness and glitter. ‘Stairway to heaven’ became a brilliant and attractive object, there to illuminate an industrial Theater-café in Schiedam, the Wennekerpand. Former distillery Wenneker is considered to be the new temple of culture of Schiedam giving home to a cinema, theatre, centre for visual arts, dance studio and grand café Wenneker.” says winner Pot.
Stairway to heaven van Bertjan Pot
Stairway to heaven van Bertjan Pot

The other Dutch finalists for the FRAME MOOOI award 2012 were: ‘What’s in your locker’. Design by Anne Blussé of Lab 3. Netherlands | ‘Education trestles and easels’. Educational table system by Studio Makkink & Bey made ​​for Museum Boijmans. Netherlands. | ‘Caelum’. LED table lamps by Pablo Martinez Diez from Spain. | ‘Kroon’. Shandelier for an office and apartment building, by ZMIK Switzerland | ‘A Wall of Sneakers’display system for a sneaker shop from Facet Studio Australia | ‘Mist of arch’. Furniture for public toilet in a department store, by Keiko + Manabu Japan | ‘Ray’. Integrated ceiling light for an office, by SHL design Denmark | ‘Sketch’. Display for a fashion shop, by Ypsilon Tasarım, Yesim Bakırküre Turkey | ‘Ecanter light’. Pendant light for a bar, by Lee Broom UK |

What's in your locker by Lab
What’s in your locker by Lab

MOOOI is the commercial brand of designer Marcel Wanders. MOOOI is next to Droog the next best known Dutch design brand. That’s is because MOOOI is able to bind designers, but it also knows how to work with commercial exploitation. The designs must have something special, but they also need to mass-produce. MOOOI is not only sells Dutch design, foreign designers are also welcome.

The products have usually something playful. At first glance, a classical design, but if you look further than at the first glance it is still very modern. Often slightly larger than we used to en more so, with enlarged details, although of course, not all design is can been seen as one. And because there are presenting many different designers, there is a lot of different furniture design to choose from. Besides selling design they also do interior projects like the Hilton in The Hague, completely decorated with furniture and lighting from there own collections of designers. So is there besides WandersRaimond Puts, Kiki van Eijk, Maarten Baas, Edward van Vliet, Bertjan Pot, Nika Zupanc, Blasius Osko, Jurgen Bey & Oliver Deichman to name some of the designers.

 Education trestles and easels by Studio Makkink & Bey
Education trestles and easels by Studio Makkink & Bey
Hilton Then Hague interior designed by MOOOI
Hilton Then Hague interior designed by MOOOI
The Paper furniture collection by Studio job for MOOOI
The Paper furniture collection by Studio job for MOOOI
 Smoke dining chair by Maarten Baas for MOOOI
Smoke dining chair by Maarten Baas for MOOOI
 VIP chair by Marcel Wanders for MOOOI
VIP chair by Marcel Wanders for MOOOI
Altdeutsche Cupboard by Studio Job for MOOOI
Altdeutsche Cupboard by Studio Job for MOOOI
Carbon chair by Bertjan Pot & Marcel Wanders for MOOOI
Carbon chair by Bertjan Pot & Marcel Wanders for MOOOI
 Horselight by FRONT for MOOOI
Horselight by FRONT for MOOOI
Lamp Random light by Bertjan Pot for MOOOI
Lamp Random light by Bertjan Pot for MOOOI
Sources: NLdesign, Designboom – Weblog & MOOOI

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