Christmas with a twist – Window art by Anna Spakowska
FLORIDA and XO by Anna Spakowska
The window art pieces by Anna Spakowka for Christmas are not only in-keep of the shop essence but also unique, creative and full of colours. But also about technology, tradition and memories. First project FLORIDA project was commissioned by Taktil, a design shop in Basel, Switzerland. The starting idea was to create a temporary window art piece that would open the 2015 Christmas season. The idea was that the art should relate to Christmas in an unusual and surprising way and at the same time it should drag the attention of the passer by.
Researching on the different ways Christmas is celebrated in the world, the attention stopped on and spotlighted Florida. There, in contrary to Switzerland, instead of snow the sun shines and instead of deer there are flamingos. The idea surfaced for a composition of bright pink flamingos imitating Santa Claus and Rudolph the Red Nosed Reindeer.
The project idea resulted also in a series of three different design postcards, which were kept in bright colors and in a playful design. This brought an alternative to choose from the traditional postcards offer. It also inspires creativity through giving an original form to classical Christmas wishes. The last stage of the ‘FLORIDA’ project was a series of four drawings that would permanently capture the idea of the temporary art Piece. FLORIDA is participating in Vitrine d’Or Contest for The Best Christmas Window Installation in Basel.
XO was inspired by the wish to spread a Christmas message that would be easily decoded by everyone: something that would combine tradition, modern technology and good memories. This steered toward using the international text messaging language, in which the ‘xo’ shortcut is probably one of the most popular ones to use, regardless of age and geographical location.
The goal was to move a 2d digital, generic configuration into a three-dimensional, alive form with a Christmas touch. The material, gummy bears, was defined by the vivid memories that people have through all generations.
It’s a symbol of childhood, fun and delectation. People react vigorously when they see them, especially in a place where they wouldn’t expect them. That element of surprise was very important to encourage spontaneous, genuine smiles of passers-by. Using the beloved, semi-transparent, colorful gummy bears as a material, was easy to apply, by using nothing more but water.
As the installation ingredient, it triggers beautiful light effects, different even during day and night. Depending on the whether the viewer is inside or outside, the impression changes as well. XO lights up like a Christmas tree, just in time for the holidays.
Submitted by Anna Spakowska