Architecture: Karl Lagerfeld and HPP architects IF Award 2012
Lagerfeld taking a sidestep
Last week Schwarzkopf LIGHTBOX by Karl Lagerfeld was awarded with the iF communication design award 2012. The reusable and recyclable pop-up-store receives the prize in the category corporate architecture. The mobile hair temple was being built On the occasion of the Eurovision Song Contest in May 2011, Henkel are opened a temporary Concept Store for Schwarzkopf, for four weeks on one of the lawns on the Düsseldorf’s Königsallee. The concept sketch by Karl Lagerfeld therefore was architecturally planned and realized by HPP Architects. Since six decades the iF design award honors extraordinary design work. The iF label internationally stands for outstanding design.
HPP Architects produced the design from Karl Lagerfeld’s concept and have completed the design and structure of this project in just four months. Standing at 10.8 meters tall, the 15 meter by 11 meter building footprint produces 300 square meters of usable area. illuminated benches placed along the pathways of the surrounding park intersects the open air and covered ground level, leading to a cafe which may be used by transient visitors or customers. accessed with a stairway, the salon on the upper floor overlooks the park’s activity below.
A simple rectilinear volume containing two storeys, the reusable and recyclable mobile structure was constructed within four weeks The store communicates itself mainly by a changeable illuminated façade, made of 60 lighting fields, that enable the cube to shine brightly without casting shadows. These fields show silhouettes of the models of Lagerfeld’s Music Lovers photo exhibition, inspired by Schwarzkopf’s famous company key visual. All materials are re-usable and designed such that they can be assembled anywhere in the world. All traces of the structure’s temporary presence will be removed once the building has been dismantled, thus avoiding any impact on the environment.
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